Why social media Advertising matters
Paid advertisements on social media are a great way to reach new customers while re-engaging with existing ones. But only if it’s done effectively! Otherwise, you are throwing money into a void with a random chance of seeing results. There are many social platforms out there and the decision of where and how to run advertisements makes it even more complex. With our knowledge and expertise we can help you create (more) effective social ads.
Pixel Tracking Setup
Tracking the behavior of your customers gives valuable insight into their purchase process. We will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.
For every social media network we will create unique advertisements. Because, what works for one network doesn’t necessarily work on others. This will make your ads stand out from the competition.
Advertisements are a waste of money if they are shown to the wrong people.
Therefore, we will segment your audience to ensure the right ads are displayed to the right people.
Testing & Optimization
Map the Customer Journey
First we begin we the installation of all the trackers, to ensure we can measure the advertising results effectively. Then we start with the audience segmentation.
Create & Test Ads
Secondly, we will create various advertisements, testing with several messages, images, and targeting audiences. Once the ads are launched we continue optimizing them until we find the best combination.
Results & Growth
The optimizations we make will improve your paid social results. You will see an increase in your social media following, brand awareness, and conversions. This results in making more money.
Ready to get started with social media advertising in Facebook, LinkedIn, or Instagram?
116.14% more social traffic compared to last year
“In 2018 I started with Grid Marketing in order to raise brand awareness and increase sales via Social Media Advertising. Since then I have experienced a noticeable growth within my target audience. The communication is quick and professional and during the monthly analyses due consideration is always given to my personal wishes and ideas. I would certainly recommend Grid Marketing to any company that wants to get more out of their Social Media campaigns!”
Eva Luna, Online Health & Lifestyle Coach @ Eva Luna Lifestyle
Why social media Content matters
Social networks allow you to stay in touch with your customers, and to have a close dialog with them. Therefore, it is more important than ever to publish engaging content that is relevant to your audience. It is essential to publish social media content that you know your target group will like and share. We help our clients to generate social media content that will grow their audience organically. We will create and publish the high-quality content that consumers have come to expect from the companies they engage with on social media. Get in touch if you want to know more about this service!