Why social media Advertising matters
Paid advertisements on social media is a great way to reach new customers while reengaging with existing ones. But only if it’s done effectively! Otherwise, you are throwing money into a void with a random chance of seeing results. With the large variety of social platforms and the decision of where and how to run advertisements it becomes even more complex. With our knowledge and expertise we can help you create (more) effective social ads.
Pixel Tracking Setup
Tracking the behavior of your customers provides valuable insight into their purchase process. We will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.
Ad Creative & Copy Creation
Social media advertising needs high-quality content and multi-media strategies in order to be successful. We will create unique and creative content that will make your ads stand out from the competition.
Advertisements are a waste of money if they are displayed to the wrong people. We will segment your audience and create ads that will be displayed to each unique persona of your customer base so the right ads are shown to the right people.
Testing & Optimization
Map the Customer Journey
We map out what your customer journey should look like. This includes an analysis of all your current paid efforts, competitive landscape, and audience segmentation strategy.
Create & Test Ads
After having a better understanding of your customers, we will make and test various advertisements. We will create both copy and creative assets. We will test with new messages, images, and targeting audiences until we find the best combination.
Results & Growth
The optimisations we make are guaranteed to improve your paid social results. You will see an increase in your customer base and their lifetime value, which will earn you more money.
Ready to get started with social media advertising in Facebook, LinkedIn, or Instagram?
"In 2018 I started with Grid Marketing in order to raise brand awareness and increase sales via Social Media Advertising. Since then I have experienced a noticeable growth within my target audience. The communication is quick and professional and during the monthly analyses due consideration is always given to my personal wishes and ideas. I would certainly recommend Grid Marketing to any company that wants to get more out of their Social Media campaigns!"
Eva Luna Poorthuis, Health & Lifestyle coach @ Eva Luna Lifestyle
Why social media Content matters
Social networks allow you to stay in touch with your customers, and to have a close dialog with them. Therefore, it is more important than ever to publish engaging content that is relevant to your audience. It is essential to publish social media content that you know your target group will like and share. We help our clients to generate social media content that will grow their audience organically. We will create and publish the high-quality content that consumers have come to expect from companies they engage with on social media. Get in touch if you want to know more about this service!