Why Search Engine Optimization Matters
SEO is setting up and optimizing certain elements on your website to make it easier for search engines, like Google and Bing, to find and evaluate the information available. This will increase the likelihood of your website ranking higher in the search result pages. Search engine optimization helps you reach your target audience when they are actively searching for information related to your products and services. Without SEO, you risk losing potential clients to your competitors, because their website appears higher in the search results than yours. Grid Marketing can help you improve your SEO marketing strategy, and grow the organic traffic to your site. As we work to evaluate your current standing and improve your ranking in the search results, your business and online presence will grow.
On Page SEO
First we will evaluate your current SEO standpoint. Then we will make recommendations for improvements. We will put all this information into a baseline analysis. This includes a keyword research, page optimization suggestions and content marketing recommendations.
Search engines crawl your site for information. We will optimize your site structure and technical elements to increase your site’s credibility and findability.
Off Page SEO
When search engines are determining your rank, they also take your website’s presence on the broader internet in consideration. We help you ensure you are building the right connections through the correct implementation of linkbuilding.
We start by analyzing the current technical setup of your site, stating any existing problems in a baseline analysis. We will also evaluate your backlink profile and competitive landscape to create an effective SEO roadmap.
After our baseline analysis, we will start making adjustments to your site. Changes will include technical optimizations, site content improvement, and link building.
During our optimization process, your online findability will grow more and more. This will translate in more organic website traffic and sales.
In the process of optimization our online presence on Google has improved a lot. Claire and Arthur offer great suggestions on how we can continue to improve our website and online findability. I am very pleased with their services, communication and results.
Marcel van Willigen, Broker / Co-owner @ Century 21 Ballena Properties
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