WHY SEARCH ENGINE ADVERTISING MATTERS
Search engine advertising campaigns, also known as pay-per-click advertising, can be an effective way to increase your online findabilty and brand awareness. However, it is very easy to waste your time and money with online advertising if you have an ineffective advertising strategy, or no strategy at all. When this happens your results will be minimal and it’s likely you won’t reach your intended audience.
Paying for a placement on a search engine results page can be valuable if you target the right keywords. We will do a keyword analysis to determine the most effective way to spend your money while staying ahead of your competition.
There are several ways to use remarketing ads. It can either be via text ads or display ads. We will help you to better understand where to reach your customers with remarketing to ensure a bigger conversion rate.
Display ads help to increase your brand awareness, since they are placed all over the internet. We will create the banner visuals, set up a display banner campaign, and implement specific targeting that will ensure an effective display banner campaign.
We will analyze your current online findability, and asses your competitors. Then we will do a keyword research to make sure we will target the right keywords and audience. With this information start creating your online advertising strategy.
Launch & Testing
Next, we will launch your campaign and begin measuring the results. We will continuously test and improve your campaigns to improve it’s effectiveness.
Optimizations & Result
We continue to optimize your campaigns and implement your feedback, in order to beat your competition.
In the process of optimization our online presence on Google has improved a lot. Claire and Arthur offer great suggestions on how we can continue to improve our website and online findability. I am very pleased with their services, communication and results.
Marcel van Willigen, Broker / Co-owner @ Century 12 Ballena Properties
SEA is measurable, effective and scalable. Book a free consultation to see what we can do for you.