Eva Luna Lifestyle Case Study

Results of 2020 compared to 2019

Introduction

In december 2018 Grid Marketing started managing the digital marketing for Eva Luna Lifestyle, a lifestyle coach that offers online coaching for women in terms of fitness, nutrition, and mindset. As part of the digital marketing management, Grid Marketing manages the SEO for organic growth as well as numerous paid advertising campaigns via Google Ads and Social Media. The targeted audiences for these campaigns are in the Netherlands and Belgium. The goal of the marketing is to increase the online presence leading to more website visitors, leads and increased sales. Since starting the digital marketing, Eva Luna Lifestyle has seen a steady increase in their Google rankings, website visitors, and overall inquiries. This has resulted in an increase in leads and sales. The following represents the online growth over the last year (2020) compared to the previous year (2019).

Results SEO

Users visiting the website increased by 171,58%
New users increased by 187,08%
Goal completions increased by 45.25%
Sent intake forms increased by 200%

Results SEA

Goal Completions increased by 50.00%
Clicks increased by 55,07%
Impressions increased by 35,31%
CTR increased with 14,60%
The average CTR for all search campaigns are 5,84%.
This is exceptionally high, the benchmark for search campaigns in the health & medical industry is 3.27%.

Results SMA

Reach increased by 279,4%
Impressions increased by 171,10%
Clicks increased by 110.22%
Goal Completions increased by 156,5%

*Goal Completions refers to important actions leading to inquiries, such as: sent contact forms, e-book downloads and more.
» Check out our services Search Engine Optimization, Search Engine Advertising, or Social Media Advertising.

Increased Online Presence

All these digital marketing efforts increased the online findability of Eva Luna Lifestyle tremendously. A great example is the ranking for the keyword ‘lifestyle coach vrouwen’ (translation: lifestyle coach women).
Currently Eva Luna is ranked #1 and #2 in the organic Dutch Google Search Results Pages for two different landingpages. Moreover, she is extra visible with a text ad on top of the search results.
On top of that, Eva Luna is ranked #1 for the keyword “vet verlies” (translation: fat loss) by means of a rich snippet. This keyword has an average search volume of 600 per month in the Netherlands.
Which gives her extra online visibility. 

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Testimonial Eva Luna Lifestyle

“In 2018 I started with Grid Marketing in order to raise brand awareness and increase sales via Social Media Advertising. Since then I have experienced a noticeable growth within my target audience. The communication is quick and professional and during the monthly analyses due consideration is always given to my personal wishes and ideas. I would certainly recommend Grid Marketing to any company that wants to get more out of their Social Media campaigns!”

Eva Luna, Online Health & Lifestyle Coach @ Eva Luna Lifestyle

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