Century 21
Ballena Properties Case Study
Results of 2020 compared to 2019
Introduction
In April 2019 Grid Marketing started managing the digital marketing for Century 21 Ballena Properties, a real estate agency located in Ojochal, Costa Rica. As part of the digital marketing management, Grid Marketing manages the SEO for organic growth as well as numerous paid SEA campaigns primarily targeting audiences in the USA, Canada, Costa Rica, and Europe. The goal of the marketing is to increase online findability leading to more website visitors and increased inquiries for real estate. Since starting the digital marketing, Century 21 has seen a steady increase in their Google rankings, website visitors, and overall inquiries. This has resulted in an increase in sold real estate. The following represents their online growth over the last year (2020) compared to the previous year (2019).
Results SEO
Users visiting the website increased by 46.9%
New users increased by 50.1%
Sent Contact forms via contact page increased by 61.5%
Sent Contact forms via Sales Agent increased by 142.9%
Clicks on phone number & email address increased by 84.6%
Results SEA
Goal Completions increased by 25.71%
Sent contact forms via Contact Page increased by 53.85%
Sent Contact Form via Sales Agent increased by 372.92%
Clicks on phone number & email address increased by 200.00%
Contact page visits increased by 184.75%
*Goal Completions refers to important actions leading to inquiries, such as: sent contact forms, clicks on contact agent buttons and phone call buttons.
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