Century 21
Ballena Properties Case Study

Results of 2020 compared to 2019

Introduction

In April 2019 Grid Marketing started managing the digital marketing for Century 21 Ballena Properties, a real estate agency located in Ojochal, Costa Rica. As part of the digital marketing management, Grid Marketing manages the SEO for organic growth as well as numerous paid SEA campaigns primarily targeting audiences in the USA, Canada, Costa Rica, and Europe. The goal of the marketing is to increase online findability leading to more website visitors and increased inquiries for real estate. Since starting the digital marketing, Century 21 has seen a steady increase in their Google rankings, website visitors, and overall inquiries. This has resulted in an increase in sold real estate. The following represents their online growth over the last year (2020) compared to the previous year (2019). 

Results SEO

Users visiting the website increased by 46.9%
New users increased by 50.1%
Sent Contact forms via contact page increased by 61.5%
Sent Contact forms via Sales Agent increased by 142.9%
Clicks on phone number & email address increased by 84.6%

Results SEA

Goal Completions increased by 25.71%
Sent contact forms via Contact Page increased by 53.85%
Sent Contact Form via Sales Agent increased by 372.92%
Clicks on phone number & email address increased by 200.00%
Contact page visits increased by 184.75%

*Goal Completions refers to important actions leading to inquiries, such as: sent contact forms, clicks on contact agent buttons and phone call buttons.
» Check out our services Search Engine Optimization or Search Engine Advertising.

Testimonial Century 21 Ballena Properties:

“I would like to share our experience with Claire and Arthur from Grid Marketing.

In May 2019 I received an e-mail from Claire Poorthuis in which she explained the services that Grid Marketing offers. The timing couldn’t have been any more perfect as that time we were investigating options to improve our online presence through SEO and SEA.

I invited Claire and Arthur for a meeting in our office and I was impressed by their professionalism, energy and quick thinking. We had a follow up meeting at the Century 21 Regional Office in San Jose with our regional manager and he too was very impressed.

In the process of optimization our online presence on Google has improved a lot. Claire and Arthur offer great suggestions on how we can further improve our website and online presence. We receive clear reports every month showing the results.

I am very pleased with their services, communication and results.”

Marcel Van Willigen, Co-Owner / Broker @ Century 21 Ballena Properties

 

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