WHY a Digital Marketing Strategy MATTERS
These days, you cannot have a successful business without a strong online presence. A digital marketing strategy gives you direction and focus. Without specific targets it’s harder to know what you need to do online to achieve your goals, and to measure how successful you are. We will provide a framework that gives a logical sequence to follow to ensure inclusion of all key activities of digital marketing.
We use the See-Think-Do-Care model as a guideline. This is a marketing framework in which your target group is central to various phases of the online marketing funnel. For each step we define the target group, the customer goal, the marketing goal, the message, the types of content, and the channels with the most effect. We adapt the STCD model to your business so that it seamlessly connects to the path that your customer follows in his or her (purchasing) process. This creates a strategic framework that fits your market.
Create a message
Together we look at your company’s vision and establish a message that will reach your target audience.
Next, we will analyze your current situation. We will measure your digital efforts by means of several tools, and we will do a competitor analysis. This analysis provides us strategic context to identify opportunities and threats.
Implementation & Results
Based on all this information we will determine which channels are important to your company and together we will create a digital marketing funnel. This will form the foundation for all your digital marketing activities.
In the process of optimization our online presence on Google has improved a lot. Claire and Arthur offer great suggestions on how we can continue to improve our website and online findability. I am very pleased with their services, communication and results.
Marcel van Willigen, Broker / Co-owner @ Century 12 Ballena Properties
A fully integrated marketing strategy never consists of one ingredient. It is the right mix of channels that secures your (online) goals. Book a free consultation to see what we can do for you.