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What is Google Analytics 4 and what’s new?
As a website owner you are probably aware of how important it is to monitor your website traffic, page performance, and the overall health of your website. The best tool to keep track of this is Google Analytics. Millions of businesses, large and small, rely on Google...
What is Google Ad Grants for Nonprofits
You may or may not have heard of the Google Ad Grants for nonprofit organizations; however, if you are running an NGO this is absolutely something you should be taking advantage of. Google Ad Grants is a grant of $10,000 per month to be used for Google Ads, a form of...
What is link building and how does it work?
SEO (search engine optimization) is a combination of digital marketing techniques to increase the (online) visibility of a website on the search engine results pages. For most businesses this means getting on page one, or even position one, in Google’s search results....
Why is my bounce rate so high, and how can I improve the bounce rate?
If you’re reading this, you are probably pondering the meaning of the various statistics displayed in your Google Analytics, such as the bounce rate. Or perhaps, you’ve been using Google Analytics for a while, but never really understood the significance of the bounce...
SEO and SEA: What is the difference and what are the advantages of the two?
When talking about marketing, you often hear the terms SEO and SEA. But what do these terms mean, and how can you use these digital marketing techniques for your company? In this article we will delve deeper into both digital marketing strategies to help you make an...
6 Tips To Optimize Your Blog For SEO
Search Engine Optimization (SEO) will help you to generate more organic traffic to your website and, if correctly implemented, it will help your blog to rank higher in the Google search results. There are several techniques that you can apply to optimize your blog for...
3 Helpful Keyword Tools for SEO Content Writing
Content is and remains one of the most important ranking factors for search engines. Whether you are just starting out or running a website for many years, writing content plays an important role in improving your online findability, Google ranking, and organic...
5 Reasons to outsource your digital marketing
Many companies puzzle with the same question; “can we do digital marketing ourselves or do we need to outsource it to a digital marketing agency?” In theory the answer to that question is simple; you can do everything internally with the right people. But in realty...
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