Search Engine Optimization (SEO) will help you to generate more organic traffic to your website and, if correctly implemented, it will help your blog to rank higher in the Google search results. There are several techniques that you can apply to optimize your blog for SEO. Here are 6 SEO blog writing tips to help your blog’s findability increase, thereby generating more traffic to your website.
1. Plan your content based on keyword research
Through search engine optimization your blogs will become easier to find for visitors and search engines. In order to optimize your blogs properly, you need to start by doing research into the most important keywords. Keyword research such as a keyword analysis helps you determine which topics your target audience is interested in based on search engine data. This ensures that you are writing about topics that people are actually searching for. Moreover, it’s a great way to come up with new blog topics. There are several keyword research tools you can use for finding relevant keywords. We wrote a blog about 3 helpful keyword research tools and how to use them.
2. Use an effective blog post title
The main purpose of a search engine is to display relevant sources based on a search query. The title of your blog is the first component for the search engine in determining the relevancy of your content (and for a reader too!). So, it’s very important to include your keyword in the title. Be sure to include your keyword in the first 60 characters of your title, because this is where Google cuts off the titles in the search engine page results.
Tip! Use the Google SERP Snippet Optimizer tool to predict what your blog post will look like in the Google’s search results.
3. Internal linking
Link to at least one of your own articles or webpages in your blog. This helps users easily navigate to other pages, it engages them more, and these links will create a contextual relationship between your webpages. On top of that, it will ensure a link back to your website if your article gets shared by another website. Creating good content increases the shareability and the chance that other websites will link to it, so aim to create quality content!
4. Make your blog easy to read
Readability is an important ranking factor for search engines. Therefore, it’s important to use short sentences, smaller paragraphs, punctuation, headings, and bullet points. We suggest to use images and white space around the text to make your text easier to read. Moreover, it’s important to use a proper hierarchy when you use headings. You main title needs to be a H1, and subheadings need to be H2 or lower (like H3, H4, ect.)
5. Write unique content
Make sure that you do not copy any text (both from internal content on your own website or from external content). Every text on every page must be unique. With the siteliner tool you can check whether you published unique website content. This will help you to determine what content on your website needs to be optimized.
6. Gain insight into your content results
To get insight into whether your content is performing well you can use various tools. We advise everyone to install Google Analytics. Google Analytics is a free Google tool that tracks and reports data about your website’s traffic. It provides several metrics like: the number of user sessions, the average time spent on a page, the bounce rate, conversions and more. This is valuable information, because it will show which blog or webpage is generating website traffic, and user engagement.
We hope this article helps you to optimize your blog posts for SEO. It’s very important to use SEO techniques to ensure higher organic traffic and engagement on your blog and website.